2022 Reset Conference Lexington

Vanessa Joy is Sponsored by H&H

The expectations of work life balance equilibrium can drive us mad. Are we spending enough time with family and friends? Are we loving our work just a little too much? Can we find a balance that makes everyone happy? The goal of a 50/50 split in the work-life divorce isn't all it's cracked up to be, and perhaps peace and fulfillment lies in getting them back together.

Jared is Sponsored by Foto, Narrative, Blush Cactus, & Style & Select

This course will detail Jared Rey's distinctive high school senior model program, designed to create organic virality. No more begging your high school senior models to post, share and tag. Jared's approach entails a large magazine shoot and festive release party that no senior wants to miss out on. Learn how he creates an experience that senior models want to share on social media, connecting you to even more potential clients for years to come.

As a business owner, you likely feel like you never have enough time to get it all done. Coming up with the ideas, administrative tasks, financials, shoots, editing, gallery delivery, client/customer communication, not to mention your life outside of work ... who has time for marketing?

And yet, marketing is key for getting new faces through your door, and one of the greatest ways to market yourself is through free to low-cost content marketing.

The only problem? Staying consistent is a struggle, and very quickly it comes down to two choices: 1) Post if and when you can, or 2) spend all your time creating content. Neither is ideal, and honestly, both are more harmful than helpful.

Luckily, there IS a better way, and it's absolutely possible to get consistent without it taking up all of your time. I've taught over 100 women my signature system for doing just that, and they've been able to create new streams of income, spend more time with their families, and see their bottom line increase because of it.

Takeaways:
1) Learn the 2 things your content MUST have in order to grow your business.
2) Get off the content creation hamster wheel in 3 steps.
3) Free up time in your business, and grow a deeper connection with your audience, all while growing your clientele base.

As a busy mom who had a full-time job, I was forced to find the best way to maximize my time while maximizing my profit. The answer: MINI-SESSIONS! Whether you're a family photographer who wants to grow your client base and serve families in an efficient use of your time or a wedding photographer who wants to boost your revenue seasonally when you aren't shooting weddings, mini-sessions are the way to go!

Key Points:
- How to structure minis to maximize time and profit (and how NOT to structure them)
- Planning ahead: Best times to offer minis + giving yourself time to market well
- Marketing by expanding your audience (can't just post to your facebook and instagram pages). We'll hit free marketing and paid marketing.
- Keys to shooting 15 minute minis (things like having a shooting workflow, preparing your clients beforehand, etc.)
- Having an excellent client experience with minis
- Up-selling: the key to maximizing profit (without IPS)

Success is about what you do, not what you say. When you create positive results for your clients, your impact, influence and income will skyrocket. Regis and Kahran Bethencourt are a husband-and-wife duo and the imaginative forces behind CreativeSoul Photography. Known for their visual storytelling through children's photography, they've been able to create compelling imagery to empower kids around the world.  Join as Kahran and Regis discuss how they've been able to create a profitable business while focusing on empowerment through the lens.  

We profit tens of thousands of dollars from albums every single year all with any in-person sales and especially no scammy sales tactics. We will map out the amazing benefits of albums, teach the 8-step system we created that allows us to do it all without in person sales and actually adds value to their clients and gives them more income.

Not all flash photography has to look flashy.  It can have a painterly and soft natural light look to it.  Using one flash, we will go through the simple steps needed to create that light no matter what the rest of the space looks like.  This will be hands on for a portion of the class so bring your cameras.

In less than 3 months, I gained over 5,000 new Instagram followers strategically using Instagram reels. I've had reels go viral with 200k+ views on a single video! I share my strategies and how I've been able to grow my brand with this new feature in several ways. Not only did I grow my following, but as a result, I was able to grow my reach with potential photography clients!

Key Takeaways:
→ How to turn views from short form videos (like reels) into followers
→ How to turn followers into paying customers
→ Content ideas for short form videos, even if dancing and pointing isn't your style
→ How to create short form videos that are engaging and go viral

We'd love to have you join us at our Reset Conference Gala. Grab a ticket to enjoy delicious food, a fun theme & spend the evening dancing!