2022 Reset Conference Lexington

Want to break free from the same old thing and have fun with your photography again?  Then let’s get creative and be reinspired!  Join us as we introduce a sampler of creative tools and techniques, including freelensing, using Lensbaby lenses, shooting through things (like prisms), abstract photography, unusual light sources, and more. These fun, creative techniques can be applied to any photography genre!  Learn how you can apply these techniques in a number of ways, for your personal artwork or even your client sessions. Included with this session is a special gift and an accompanying PDF.  Bring your camera along if you want to try your hand at some of these new tricks!

If you have a business then you are the CEO and it is time to start acting like it! There is an enormous difference between running your own business and letting it run you and yet, many photographers never figure that out. Maybe that is the reason why so many photographers quit after two years.

Sabrina has more than 11 years of experience running her own successful photography business and before that had a successful corporate career. She knows about business sustainability and what it takes to make it.

Some of What attendees will learn:
1. How to take control and start acting like a CEO.
2. Intentional decisions to make for long-term business success.
3. What they need to stop doing immediately (or else!)
4. Why treating your photography business like a side-hustle is actually hurting you.

 While the primary purpose of our work is providing amazing services to our clients, the entire vendor team benefits from publication and media exposure. It not only adds credibility to our work, but can also lead to further referrals. In this session, I will give practical tips and tricks to plan for publication in the wedding world. We’ll focus on pre-wedding planning to ensure the proper shots are taken, day-of things to be aware of, and post-wedding planning/production to maximize exposure. Publication doesn’t always mean being featured in print or getting a real wedding feature - social media and round-up articles can also be very effective. If you collaborate as a team ahead-of-time to talk about key details, address the publication strategy, and even work together on social media strategies, you can maximize the exposure of your events and curate what is shown from those events to attract your ideal future clients.

Discover the ingredients of a powerful portfolio (hint – it’s more than just a collection of pretty pictures).
includes:
•    a complete portfolio outline – your portfolio is a resume for potential work
•    a checklist of all the essential element of a portfolio
•    ways your client can get to know who you are and why that’s important to leverage your brand

Brad has been doing adventurous destination weddings and elopements for the past 12 years and is extremely passionate about investing in creatives and entrepreneurs.  In this session, Brad will give you a peek behind the scenes to help you discover if this is the right path for you and, if it is, help you develop a plan to go all in with it!

Sponsored by Cloudspot

Convert your wedding and family clients to boudoir clients! Now more than ever, wedding photographers are discovering the importance of diversifying their revenue streams. Utilizing the clientele you already have, increase your revenue by thousands through boudoir portraiture.

Learn the basics to setting up a positive boudoir experience for your clients, get going without a studio, and drastically change your bottom line through offering printed products. You will leave this session with a road map to get started or a check list to improve your bottom line.