2022 Reset Conference Lexington has ended

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2022 Reset Conference Lexington

We can’t wait to see you on March 7-9 in Lexington, Kentucky! The main conference takes place on March 7/8 & the shoots and mentorships will take place on the 9th. More details on the styled shoots & mentorships along with info on how you can purchase these opportunities will be released soon!

Please note our lineup and schedule is subject to change at any time.

4:00pm EST

Early Registration

Sunday March 6, 2022 4:00pm - 6:00pm EST
Main Hallway outside of Barn Ballroom

8:00am EST

Registration

Monday March 7, 2022 8:00am - 9:00am EST
Main Hallway outside of Barn Ballroom

9:00am EST

Welcome & Conference Opening by Rebekah & Kellie

Speakers

Kellie Penn and Rebekah Albaugh

Founders, The Reset Conference LLC

Monday March 7, 2022 9:00am - 9:30am EST
The Barn Ballroom

Keynote Presentation

9:30am EST

Keynote: The Great Reconciliation -Vanessa Joy-Sponsored by H&H Color Lab

Vanessa Joy is Sponsored by H&H

The expectations of work life balance equilibrium can drive us mad. Are we spending enough time with family and friends? Are we loving our work just a little too much? Can we find a balance that makes everyone happy? The goal of a 50/50 split in the work-life divorce isn't all it's cracked up to be, and perhaps peace and fulfillment lies in getting them back together.

Speakers

Vanessa Joy

Keynote Speaker

Since 2002, Vanessa Joy has been photographing couples and educating pros worldwide. She focuses her business in the Austin, NJ and NYC area, and alongside her partnerships as a Canon Explorer of Light, Profoto Legend of Light and Adorama Syndicate she helps pros take their busines... Read More →

Monday March 7, 2022 9:30am - 10:30am EST
The Barn Ballroom

Keynote Presentation

11:00am EST

How to Create a Buzz and FOMO with Your High School Seniors-Sponsored by Foto, Narrative, Blush Cactus, Style & Select

Jared is Sponsored by Foto, Narrative, Blush Cactus, & Style & Select

This course will detail Jared Rey's distinctive high school senior model program, designed to create organic virality. No more begging your high school senior models to post, share and tag. Jared's approach entails a large magazine shoot and festive release party that no senior wants to miss out on. Learn how he creates an experience that senior models want to share on social media, connecting you to even more potential clients for years to come.

Speakers

Jared Hernandez

Sponsored by Foto, Narrative, Blush Cactus, Style & Select

Jared is Sponsored by Foto, Narrative, Blush Cactus, & Style & SelectMy name is Jared Rey Hernandez and I am a storyteller first and a photographer second. I have been a portrait photographer documenting stories for over 10 years. I love God. I love people. I love photography. I am blessed to have a career where these three things can come together into one. I love the power an ima... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
The Barn Ballroom

Breakout Session

11:00am EST

How to Edit those "Throw Away" photos

In this breakout we will take 2-3 key images which we would typically flag as “throw-aways” and teach you how to edit with confidence! Harsh direct light, over exposed or low lit reception with the ISO you pushed maybe *a little* too high, there’s a way to edit these photos! We’ll go over a handful of tips and tricks (other than just throwing a B+W filter on ‘em!) That will leave you walking away knowing that even if in-camera the settings weren’t your best, your final gallery will be a gallery you’re proud of IN FULL.

Speakers

Alisa Hart

Photographer, Alisa Nicholle Co

Hello, my name is Alisa! I am a multi-passionate creative entrepreneur based in Central IL who has a deep love + passion for others. I run a full-time photography business specializing in brand photography. In addition, my husband and I run a wedding photography business together... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
Rockbridge Reserve Classroom

Breakout Session

11:00am EST

Newborn Wrapping

In this class we will focus on wrapping newborns showcasing 4-5 different wrapping techniques, posers, what type of wraps to use, how to prep your newborn and transition posing using wraps.

Speakers

Cherise Kiel

Hey Everyone! My name is Cherise and I am so excited to be here again! I am a mom to 3 beautiful children, chipotle lover, church goer, life saving EMT and self proclaimed clutz! I LOVE capturing memories and providing my clients with a legacy they can hand down from generation to... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
The Carriage Classroom

Breakout Session

11:00am EST

The Creative Toolbox

Want to break free from the same old thing and have fun with your photography again? Then let’s get creative and be reinspired! Join us as we introduce a sampler of creative tools and techniques, including freelensing, using Lensbaby lenses, shooting through things (like prisms), abstract photography, unusual light sources, and more. These fun, creative techniques can be applied to any photography genre! Learn how you can apply these techniques in a number of ways, for your personal artwork or even your client sessions. Included with this session is a special gift and an accompanying PDF. Bring your camera along if you want to try your hand at some of these new tricks!

Speakers

Sally Molhoek

Sally is a full-time portrait photographer based in Dallas-Ft Worth, Texas, where she lives with her husband of 24 years, 5 amazing kids and spoiled pomsky. Fusing her love for connection and expression, and a fine arts background, Sally specializes in capturing both the essence... Read More →

Tiffany Kelly

Tiffany Kelly is a portrait and fine art macro photographer who lives near Atlanta GA with her amazing husband and two adorable daughters. Tiffany enjoys celebrating everyday moments with her young daughters, loves finding beauty in the mundane, and adores capturing little details... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
Cask Classroom

Breakout Session

11:00am EST

Your Secret Weapon: The High End Planner

Ever wonder what a high end planner needs and wants from their photographer? Well, wonder no more! This jam-packed session with Julie and Courtney will walk you through how to establish and nurture the planner/photographer relationship as well as share a healthy set of do's and don'ts - from initial inquiry to wedding day and beyond. You'll know exactly what you should (and more importantly, should not!) be doing with regards to earning business with high end planners and their clients and what ultimately makes a planner gush (or rant!) over their experience with you. Genuine, level headed and down to earth, these ladies and their message are sure to be a highlight of your time in Lexington!

Speakers

Courtney Wolf

Courtney Wolf is Invision Events’ principal planner and a founder of Educate | Empower | Encourage. A business and life coach wrapped up in a wedding planner’s body, she's been dubbed a “personal trainer for your small biz” and a “small business therapist." Her background... Read More →

Julie Bunkley

Julie Bunkley is Invision's owner and creative director. Together alongside Courtney Wolf, Julie and Courtney serve couples from coast to coast and are known for their refined and tailored aesthetic as well as their thoughtful and intentional approach. Featured in Martha Stewart... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
Barrel Classroom

Breakout Session

11:00am EST

Watch Me Shoot: Bride & Groom Portraits with Amanda Burman

30 Minutes to get the Bride + Groom Portraits. Prepare with pride, not panic!

When the timeline catches fire and the planner gets pushy, my team gets the job done. I am eager to share with you how I can fill a bride + groom portrait gallery with as little as 30 minutes. I have 4 key poses that can be done in three locations and offer album worthy spreads. I have been pleased with how fast I can find peace in my gallery options after just 30 minutes. I will teach my key 4 poses, and how I find locations that offer versatile options and how I prepare my couples to work fast, and how not to be flustered. Attendees will leave this session with confidence in any timeline situation and four new poses and camera techniques to try at their next wedding.

Speakers

Amanda Burman

For the past decade I have been helping small businesses create brand imagery and Midwest couples document their love stories on their wedding day. I called the high school classroom "home" for a long time and now use my education degree to help mentor, and teach photography business... Read More →

Monday March 7, 2022 11:00am - 12:00pm EST
Main Hallway outside of Barn Ballroom

12:00pm EST

Lunch Break

Explore the delicious restaurants Lexington has to offer during your lunch break!

Monday March 7, 2022 12:00pm - 2:00pm EST
TBA

Lunch Break & Vendor Expo

12:00pm EST

Vendor Expo

Monday March 7, 2022 12:00pm - 5:30pm EST
Bluegrass Ballroom

Lunch Break & Vendor Expo

2:00pm EST

5 Favorite Newborn Lifestyle Poses that can Create a Full Gallery in Less than One Hour

Speakers

Amanda Graves

Hey Y'all, I'm Amanda. I was born and raised a Kentucky girl. I am so excited that Reset is back at home for me. I am a momma to 3 pretty rad kids and my husband is my number one fan. When I started photography 11 years ago, I had no idea where it would take me and I still... Read More →

Monday March 7, 2022 2:00pm - 3:00pm EST
The Carriage Classroom

Breakout Session

2:00pm EST

Create Consistent Content and Turn Lurkers into Clients

As a business owner, you likely feel like you never have enough time to get it all done. Coming up with the ideas, administrative tasks, financials, shoots, editing, gallery delivery, client/customer communication, not to mention your life outside of work ... who has time for marketing?

And yet, marketing is key for getting new faces through your door, and one of the greatest ways to market yourself is through free to low-cost content marketing.

The only problem? Staying consistent is a struggle, and very quickly it comes down to two choices: 1) Post if and when you can, or 2) spend all your time creating content. Neither is ideal, and honestly, both are more harmful than helpful.

Luckily, there IS a better way, and it's absolutely possible to get consistent without it taking up all of your time. I've taught over 100 women my signature system for doing just that, and they've been able to create new streams of income, spend more time with their families, and see their bottom line increase because of it.

Takeaways:
1) Learn the 2 things your content MUST have in order to grow your business.
2) Get off the content creation hamster wheel in 3 steps.
3) Free up time in your business, and grow a deeper connection with your audience, all while growing your clientele base.

Speakers

Amanda Warfield

Amanda is a simplicity-focused content marketing strategist, and host of Chasing Simple - a podcast to help creative entrepreneurs uncomplicate their life and biz.She traded in her classroom lesson plans for speaking and educating creatives on sustainably growing their businesses... Read More →

Monday March 7, 2022 2:00pm - 3:00pm EST
The Barn Ballroom

Breakout Session

2:00pm EST

Soul “MATE” posing

Our soul “MATE” method captures a variety of classics mixed in the authentic emotion and joy filled movement that allows us to confidently create consistent galleries for our couples. You will not only walk away with the knowledge of caring for your clients but they will leave feeling loved, served, and will feel like absolute pros in front of the camera.

Speakers

Courtney & Robert Cannon

The Cannons are husband and wife wedding photographers who love serving kindhearted and joyful couples. As past educators we are on a mission to pour into fellow business owners and help them to grow long lasting successful businesses. We love serving both our couples and our students... Read More →

Monday March 7, 2022 2:00pm - 3:00pm EST
Barrel Classroom

Breakout Session

2:00pm EST

Utilizing Off Camera Flash for Your Photography-Sponsored by Cheetah Stand

Sponsored by Cheetah Stand

In this class you will:
1. Understand the basics of flash by learning about and demonstrating the two different exposures.
2. Understand how distance and size of your modifier can affect the power of your flash
3. Using off camera flash to create drama or to add a touch of light to your images
4. How to be creative with your off camera flash using gels, snoots or bounce lighting

Speakers

Joe Baker

A portrait photographer based in Lubbock, TX who specializes in graduating seniors, modeling portfolios, and family portraits. I love sharing my knowledge of photography with others and helping them reach their own goals.

Monday March 7, 2022 2:00pm - 3:00pm EST
Rockbridge Reserve Classroom

Breakout Session

2:00pm EST

You are the CEO (so act like it!)

If you have a business then you are the CEO and it is time to start acting like it! There is an enormous difference between running your own business and letting it run you and yet, many photographers never figure that out. Maybe that is the reason why so many photographers quit after two years.

Sabrina has more than 11 years of experience running her own successful photography business and before that had a successful corporate career. She knows about business sustainability and what it takes to make it.

Some of What attendees will learn:
1. How to take control and start acting like a CEO.
2. Intentional decisions to make for long-term business success.
3. What they need to stop doing immediately (or else!)
4. Why treating your photography business like a side-hustle is actually hurting you.

Speakers

Sabrina Gebhardt

As a lifestyle photographer of more than 13 years and a business coach for photographers and other entrepreneurs, Sabrina calls Fort Worth, Texas, home. In her life, Sabrina practices what she teaches: as a busy wife to her college sweetheart and a busy mom to their three children... Read More →

Monday March 7, 2022 2:00pm - 3:00pm EST
Cask Classroom

Breakout Session

2:00pm EST

Watch Me Shoot: Photographing Details with Ryann Lindsey-Sponsored by Cloudspot & Sourced Co

Speakers

Ryann Lindsey

We are all on a different journey in this thing called life. Sometimes the journey focuses on relationships, some on building businesses, some traveling the world. The coolest thing about life though, its ours!! And the legacy we leave is up to us! As a storyteller, Ryann has travelled... Read More →

Monday March 7, 2022 2:00pm - 3:00pm EST
Main Hallway outside of Barn Ballroom

3:00pm EST

Vendor Expo

Monday March 7, 2022 3:00pm - 3:30pm EST
Bluegrass Ballroom

Lunch Break & Vendor Expo

3:30pm EST

Boosting Seasonal Revenue with Mini-Sessions - Your most valuable asset is your TIME!

As a busy mom who had a full-time job, I was forced to find the best way to maximize my time while maximizing my profit. The answer: MINI-SESSIONS! Whether you're a family photographer who wants to grow your client base and serve families in an efficient use of your time or a wedding photographer who wants to boost your revenue seasonally when you aren't shooting weddings, mini-sessions are the way to go!

Key Points:
- How to structure minis to maximize time and profit (and how NOT to structure them)
- Planning ahead: Best times to offer minis + giving yourself time to market well
- Marketing by expanding your audience (can't just post to your facebook and instagram pages). We'll hit free marketing and paid marketing.
- Keys to shooting 15 minute minis (things like having a shooting workflow, preparing your clients beforehand, etc.)
- Having an excellent client experience with minis
- Up-selling: the key to maximizing profit (without IPS)

Speakers

Rebecca Rice

Rebecca Rice is a family photographer, educator, wife and mom living in Nashville, TN. She's a lover of mac-n-cheese, and you'll probably hear her students call her the "Queen of Mini-Sessions." She has a heart to equip aspiring and established photographers alike with the tools they... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
The Barn Ballroom

Breakout Session

3:30pm EST

Cultivating Confidence and Connections with Seniors

Have you ever felt disconnected with your seniors? This class is all about building confidence in your clients so they not only walk away with a feeling of empowerment but images that showcase their true beauty and willingness to be their true selves. We will walk through my beginning to end proven method on building confidence so they can rock their shoot.

In order to evoke true personality and confidence in your seniors you must build a relationship that creates trust throughout the entire experience. We discuss missed moments to connect with your senior to create the feeling of empowerment and images that showcase their willingness to be their true selves. By implementing these strategies your seniors will flourish!

Speakers

Elisabeth Zantopulos

Liz is a photographer in the Northeast Ohio area specializing in senior portraits and educating fellow photographers on how to grow a profitable business. Since starting her journey she has had a creative passion to learn more about how to tell a story with personality and genuine... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
Barrel Classroom

Breakout Session

3:30pm EST

Interior Spaces

Designers and home interiors brands need optimal images to advocate for their services and products. Everything from appliance brands, flooring, furniture and the designers that buy those things for home renovations- photographers capture it. We can discuss how to capture a room using natural light with a wide view, all the way down to the tiniest details like pillows or cabinetry. Once all of the hard design work is done, designers need quality images to show off the months and years of planning, picking out and sourcing items to fit inside the home.

Speakers

Stephanie Studer

Stephanie is an Arizona based commercial photographer specializing in custom brand photography, particularly interiors. She is a homeschooling mom of 3, and for the past 11 years she has enjoyed capturing beautiful details in natural light for brands- including flat lays and especially... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
The Carriage Classroom

Breakout Session

3:30pm EST

Publication Planning: Working with your Planner and Vendor Team to Maximize Exposure for Your Work

While the primary purpose of our work is providing amazing services to our clients, the entire vendor team benefits from publication and media exposure. It not only adds credibility to our work, but can also lead to further referrals. In this session, I will give practical tips and tricks to plan for publication in the wedding world. We’ll focus on pre-wedding planning to ensure the proper shots are taken, day-of things to be aware of, and post-wedding planning/production to maximize exposure. Publication doesn’t always mean being featured in print or getting a real wedding feature - social media and round-up articles can also be very effective. If you collaborate as a team ahead-of-time to talk about key details, address the publication strategy, and even work together on social media strategies, you can maximize the exposure of your events and curate what is shown from those events to attract your ideal future clients.

Speakers

Tyler Speier

Tyler Speier is an event planner, designer, and florist based in Santa Barbara, California, designing and creating luxury events in California and across the globe. His portfolio includes celebrity clientele, large corporations, and unique/organic/whimsical wedding designs, which... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
Cask Classroom

Breakout Session

3:30pm EST

The Dreaded "B" Word - BUSINESS Hacks to Master the Side of your Career You Often Avoid!

Friends, we're creatives. We started on the journey to self-employment because we love the art we create. If you're anything like us, chances are you started your business without an MBA or any professional sales or marketing training. Right?! We know how easy it is to be overwhelmed by the business side of things. We'll be sharing some business "must haves" for photographers to implement so that they can stop stressing about the back-end of their business, and regain the energy to fuel their creativity even more!

Speakers

Elizabeth & George Ngundue

Elizabeth & George are a husband and wife luxury photo + video team. Their award-winning work has been featured on billboards and in internationally acclaimed publications such as Style Me Pretty, Magnolia Rouge, Wedding Sparrow, Smitten Magazine, & more. Elizabeth & George strive... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
Rockbridge Reserve Classroom

Breakout Session

3:30pm EST

Watch Me Shoot: Styled Child Session with Mallory Jackson

Speakers

Mallory Jackson

Hi guys! I'm a family and newborn photographer based out of Richmond Virginia! I thrive off of bold colors, golden hour, and genuine connections. I have been in business for 5 years now and have done just about everything but my heart landed on families and babies. I am so excited... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
Main Hallway outside of Barn Ballroom

4:30pm EST

Vendor Expo

Monday March 7, 2022 4:30pm - 5:30pm EST
Bluegrass Ballroom

Lunch Break & Vendor Expo

8:00pm EST

Dessert Mix & Mingle

Join us for some delicious dessert & coffee! Or if late-night coffee isn't your jam, go and grab a drink at the adjoining bar! We are looking forward to hanging out and getting to know you all better!

Monday March 7, 2022 8:00pm - 10:00pm EST
TBA

8:30am EST

Morning Worship (Optional)

Tuesday March 8, 2022 8:30am - 9:00am EST
The Barn Ballroom

Keynote Presentation

9:30am EST

Keynote: Running a Profitable Impact Driven Business-Regis & Kahran Bethencourt

Success is about what you do, not what you say. When you create positive results for your clients, your impact, influence and income will skyrocket. Regis and Kahran Bethencourt are a husband-and-wife duo and the imaginative forces behind CreativeSoul Photography. Known for their visual storytelling through children's photography, they've been able to create compelling imagery to empower kids around the world. Join as Kahran and Regis discuss how they've been able to create a profitable business while focusing on empowerment through the lens.

Speakers

Regis & Kahran Bethencourt

Keynote Speakers

World renowned child photographers, Regis and Kahran Bethencourt are a husband and wife duo and the imaginative forces behind CreativeSoul Photography. The pair gained global recognition with their AfroArt series. The collection, which showcases the beauty and versatility of afro... Read More →

Tuesday March 8, 2022 9:30am - 10:30am EST
The Barn Ballroom

Keynote Presentation

11:00am EST

Building a Portfolio with Purpose – intentionally curate a portfolio that converts

Discover the ingredients of a powerful portfolio (hint – it’s more than just a collection of pretty pictures).
includes:
•   a complete portfolio outline – your portfolio is a resume for potential work
•   a checklist of all the essential element of a portfolio
•   ways your client can get to know who you are and why that’s important to leverage your brand

Speakers

Jacqueline Malocu

Dream Team Académie

Jacqueline Malocu has a passion for helping you build a portfolio with purpose. Her 25+ years as a business owner has given her insight that she is not afraid to share. She began as a salon owner in 1994 and by 2007 had formed an onsite hair & makeup team for special occasion events... Read More →

Tuesday March 8, 2022 11:00am - 12:00pm EST
Cask Classroom

Breakout Session

11:00am EST

How to Move Your Audience through Still Life-Sponsored by Zeiss

Sponsored by Zeiss

Still imagery can be highly emotional and moving This will be a life shooting demo class with some of my favorite curated props. I will show how I use studio lighting to evoke emotion through timeless moody scenes, simple rustic backgrounds, and props that evoke memories.

Speakers

Kim Bear

Sponsored by Zeiss

Kim Bear is a still life and brand photographer inspired to create emotional storytelling images.

Tuesday March 8, 2022 11:00am - 12:00pm EST
Rockbridge Reserve Classroom

Breakout Session

11:00am EST

Leveling Up with Albums (with no in person sales)

We profit tens of thousands of dollars from albums every single year all with any in-person sales and especially no scammy sales tactics. We will map out the amazing benefits of albums, teach the 8-step system we created that allows us to do it all without in person sales and actually adds value to their clients and gives them more income.

Speakers

James and Jess

James & Jess travel the world photographing luxury weddings & teaching fellow entrepreneurs how to thrive in business and life. Based out of sunny Santa Barbara ,they have photographed over 350 weddings around the globe over the past 15 years and strive to show others that this beautiful... Read More →

Tuesday March 8, 2022 11:00am - 12:00pm EST
The Barn Ballroom

Breakout Session

11:00am EST

Newborn Studio Lighting

Especially when it comes to newborn photography, lighting is SO important. Newborn skin tones can look very different depending on the lighting, and then in-turn be very difficult to edit if not lighted properly. There is so much more to newborn lighting other than sitting your light in the right spot. Oftentimes, we need to adjust our lighting depending on the pose which is something that is usually glossed-over but makes a huge impact. I sometimes travel to other photographers' studios to mentor them and one of the things I consistently notice is that they're not using the correct modifier for their space. I think often-times, photographers see what another photographer is using and assume that is the "best" which it may not necessarily be for their studio space. Wall colors, ceiling height, dimensions, and ambient light also need to be considered when choosing a light modifier. I will also touch on how my newborn lighting differs from other in-studio sessions I do.

Speakers

Amy Haehl

Hi there! I'm Amy Haehl and the owner of Coffee Creek Studio located in Shelbyville, IN. I started my business in 2008 and specialize in newborn photography and mentoring. I learned everything the hard way (because that's always what I do in life haha) but I'm so thankful for that... Read More →

Tuesday March 8, 2022 11:00am - 12:00pm EST
The Carriage Classroom

Breakout Session

11:00am EST

The Organized Photographer-Sponsored by Tamron & Miller's Professional Imaging

Sponsored by Tamron & Miller's Professional Imaging

Are you drowning in an unorganized workflow? This class is all about learning to work smarter, not harder! Marcie is known for her organization and speedy workflows for all parts of the process. Marcie will demonstrate her workflow for culling the session, editing the session, and her final export and delivery of the images. Marcie will show you how to quickly cull and edit a session so you can streamline your post production processing, with an effective and organized workflow. Marcie will share all her tips and tricks for staying organized and delivering images to her clients quickly. Marcie will share with you all of her shortcuts from culling, editing, and exporting. She will share with you all of the templates, presets, and time savers she creates for herself so that the systems in place can run themselves. As a bonus Marcie will also share how she communicates with her clients from beginning to end and even edit a few images with you! By the end of this class you’ll have a plan to get your workflow on track, organized, and working for you!

Speakers

Marcie Reif

Marcie Reif is an in-demand kids, family, commercial photographer, and photography educator in the Atlanta, GA area. Marcie is a Tamron Pro Ambassador and travels around the country each year speaking at conferences and leading other photographers. Marcie is also founder of The Roadtrippers... Read More →

Tuesday March 8, 2022 11:00am - 12:00pm EST
Barrel Classroom

Breakout Session

12:00pm EST

Lunch Break

Explore the delicious restaurants Lexington has to offer during your lunch break!

Tuesday March 8, 2022 12:00pm - 2:00pm EST
TBA

Lunch Break & Vendor Expo

12:00pm EST

Vendor Expo

Tuesday March 8, 2022 12:00pm - 3:30pm EST
Bluegrass Ballroom

Lunch Break & Vendor Expo

2:00pm EST

Capturing What It Feels Like: A Look At Photographing the Authenticity of Families

This talk would be all about capturing feelings, not smiles. I flat out tell people (nicely, of course!) that if you're looking for a session where you sit and smile at the camera, do not book me. That is 100% the opposite of my goal. I will discuss capturing the true beauty of a family. No forced poses or unhappy kids (and how I accomplish this)! I will discuss how to photograph a family that gives them images that they can look back on in years and FEEL. The belly laughs, the missing teeth, the chubby hands. My tagline for my business has always been "capturing what makes your family, you". The way to do this is to sit back and watch your family naturally interact. A huge part of my sessions is placing my clients in flattering light, general positioning that I want them in, providing simple direction, and then stepping back and allowing the family space to relax and let those genuine connections and moments happen. That's where the magic happens.

Speakers

Clare Gratz

Hi! I'm Clare, I'm 24 and I live in a small town in Indiana. I started obsessively teaching myself everything I could about photography my junior year of high school. After years of practice and portfolio building sessions, I decided to make things official. In 2016, Clare Gratz Photography... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
The Carriage Classroom

Breakout Session

2:00pm EST

How to Break into Destination Weddings & Elopements

Brad has been doing adventurous destination weddings and elopements for the past 12 years and is extremely passionate about investing in creatives and entrepreneurs. In this session, Brad will give you a peek behind the scenes to help you discover if this is the right path for you and, if it is, help you develop a plan to go all in with it!

Speakers

Brad Hart

I love community and am passionate about investing in the next generation of creatives and entrepreneurs. I am an Illinois-based destination wedding & elopement photographer with over 13 years of experience traveling the world and photographing beautiful souls. I'm also the found... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
Cask Classroom

Breakout Session

2:00pm EST

Intro to Youtube & Creating Multiple Lanes of income

This session will cover the ins and outs of getting started with a Youtube channel. What many people don't realize is that Youtube is owned by Google making it the 2nd largest search engine in the world. Because of this, it's a great way to grow your business and create passive income.
- I generally focus on gear to record yourself, basics of editing, finding your niche, how to plan your videos, the different lanes of revenue you can have on Youtube, and sponsor deals and best practices.

Speakers

John Branch IV

John Branch IV is a Wedding Photographer and Youtube Content Creator. After nearly 8 years of wedding photography in the NYC and Raleigh, NC area John quickly began teaching what he's learned to newer wedding photographers to overall help the caliber of photographers in the wedding... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
Rockbridge Reserve Classroom

Breakout Session

2:00pm EST

Make your OCF look like window light

Not all flash photography has to look flashy. It can have a painterly and soft natural light look to it. Using one flash, we will go through the simple steps needed to create that light no matter what the rest of the space looks like. This will be hands on for a portion of the class so bring your cameras.

Speakers

Meredith Ryncarz

Sponsored by H&H Color Lab & N-Vu

Meredith is Sponsored by H&H Color Lab and N-VuMeredith Ryncarz is a former college art professor turned destination wedding photographer. Recently named one of the top photographers in the south by South Magazine, her work can be seen in Forbes, Southern Living, and Shutter Magazine. As a military spouse, Meredith has crafted a b... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
The Barn Ballroom

Breakout Session

2:00pm EST

Your Vibe Attracts Your Tribe: Branding and WHY it Matters

I am extremely passionate about branding! To the point where I believe it's the primary reason my business grew as quickly as it did. I had to get real with myself and figure out just who I was so I could best serve who I wanted to work with. By establishing my brand I in turn not only booked client who aligned with my values but also attracted them effortlessly! Working with clients who genuinely value me not only makes the entire experience more enjoyable but also has helped me avoid burn out. I'd love to share with others how to establish their brand, what makes you "you," and how to stand out from their competition!

Speakers

Bailey Hill

Bailey is a Northern Indiana wedding photographer who specializes in weddings, families, and education. She owns a studio in her hometown Elkhart, IN where she captures a plethora of different genres. If there isn't a camera in her hand there's a good chance she's either at the little... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
Barrel Classroom

Breakout Session

2:00pm EST

Watch me Shoot: Couple Portraits with Ashley Auger

Speakers

Ashley Auger

I'm Ashley the photographer behind the Detroit, Michigan based Smitten Mitten Photography. I have nearly two decades in the wedding industry. Starting the journey as a wedding coordinator & planner for almost a decade. Preceded by almost another decade in wedding & family photography... Read More →

Tuesday March 8, 2022 2:00pm - 3:00pm EST
Main Hallway outside of Barn Ballroom

3:00pm EST

Vendor Expo

Tuesday March 8, 2022 3:00pm - 3:30pm EST
Bluegrass Ballroom

Lunch Break & Vendor Expo

3:30pm EST

Break Up With Busy: Say Goodbye To The Hustle and Hurry and Get Your Life Back

Do your days feel like you're just going through the motions? You're spinning on the hamster wheel, day after day. There's so much to do, you're always thinking ahead to the next thing and missing out on what's happening right in front of you. It's not the way you want to run your business, and it's not the way you want to live your life. The good news? You don't have to. The truth is that "busy" is not just how life for entrepreneurs and business-building moms who want to keep their faith, families - and everything that matters most - a priority. There is a better way. It begins with rethinking your most precious resources: your time, energy and attention. Through mindset and practical strategy, I'm showing you how to break up with busy so that you can have MORE peace, presence and productivity, LESS stress, overwhelm and burn out - in your life and business.

Speakers

Becky Hoschek

Becky Hoschek is a mindset and business coach for moms and creative entrepreneurs and the host of BEYOND: The Podcast for Moms Called to Business. Prior to launching her coaching practice, Becky was a brand designer, copywriter and marketing strategist for small businesses. She also... Read More →

Tuesday March 8, 2022 3:30pm - 4:30pm EST
The Carriage Classroom

Breakout Session

3:30pm EST

Diversifying your Revenue with Boudoir Photography-Sponsored by Cloudspot

Sponsored by Cloudspot

Convert your wedding and family clients to boudoir clients! Now more than ever, wedding photographers are discovering the importance of diversifying their revenue streams. Utilizing the clientele you already have, increase your revenue by thousands through boudoir portraiture.

Learn the basics to setting up a positive boudoir experience for your clients, get going without a studio, and drastically change your bottom line through offering printed products. You will leave this session with a road map to get started or a check list to improve your bottom line.

Speakers

Nick Cronin

Tuesday March 8, 2022 3:30pm - 4:30pm EST
Cask Classroom

Breakout Session

3:30pm EST

How to Create Engaging & Viral Short Form Video

In less than 3 months, I gained over 5,000 new Instagram followers strategically using Instagram reels. I've had reels go viral with 200k+ views on a single video! I share my strategies and how I've been able to grow my brand with this new feature in several ways. Not only did I grow my following, but as a result, I was able to grow my reach with potential photography clients!

Key Takeaways:
→ How to turn views from short form videos (like reels) into followers
→ How to turn followers into paying customers
→ Content ideas for short form videos, even if dancing and pointing isn't your style
→ How to create short form videos that are engaging and go viral

Speakers

Stephanie Kase

Stephanie is a photographer, YouTuber, online shop owner, and educator. She inspires photographers and small business owners to market themselves using new social media strategies and to build a business that gives them freedom.

Tuesday March 8, 2022 3:30pm - 4:30pm EST
The Barn Ballroom

Breakout Session

3:30pm EST

How to Plan + Style a Killer Brand Photoshoot-Sponsored by Rogue

Sponsored by Rogue

We will walk through our tried and true methods to effectively understand a brand’s message and goals, and use that knowledge to plan and style a photoshoot to preach that message to their ideal clients!

Speakers

Erica and Jon Hayes

Sponsored by Rogue

Sponsored by RogueErica + Jon are a husband and wife brand photography team that partner with commercial and personal brands to plan, style and intentionally create compelling imagery for marketing. Their work has been featured on billboards, utilized on storefront signs and published in magazine s... Read More →

Tuesday March 8, 2022 3:30pm - 4:30pm EST
Rockbridge Reserve Classroom

Breakout Session

3:30pm EST

Maximizing Your Website Home Page

I’ll address the most common home page mistakes and show attendees how to design their home page with strategy + intention to ensure it’s actually doing the job of attracting and converting your ideal client

Speakers

Octavia Elease

Brand + Showit Designer, Octavia Elease Designs

Octavia Elease is a brand + Showit website designer based in Atlanta, Georgia. Her business is rooted in telling the story of a brand. She fuses strategy with a clean and modern aesthetic to create custom brands, websites, and website templates for creative entrepreneurs. As the Rising... Read More →

Tuesday March 8, 2022 3:30pm - 4:30pm EST
Barrel Classroom

Breakout Session

7:00pm EST

Reset Conference Gala

We'd love to have you join us at our Reset Conference Gala. Grab a ticket to enjoy delicious food, a fun theme & spend the evening dancing!

Tuesday March 8, 2022 7:00pm - 10:00pm EST
The Barn Ballroom

9:00am EST

Styled Shoots & Mentorships around Lexington

These are an optional add-on opportunity for your Reset Conference Experience. These are a conference favorite among attendees & you can purchase them at reset2022.bigcartel.com.

Wednesday March 9, 2022 9:00am - 10:30am EST
TBA

Add-on Styled Shoots & Mentorships

11:00am EST

Styled Shoots & Mentorships around Lexington

These are an optional add-on opportunity for your Reset Conference Experience. These are a conference favorite among attendees & you can purchase them at reset2022.bigcartel.com!

Wednesday March 9, 2022 11:00am - 12:30pm EST
TBA

Add-on Styled Shoots & Mentorships

1:00pm EST

Styled Shoots & Mentorships around Lexington

These are an optional add-on opportunity for your Reset Conference Experience. These are a conference favorite among attendees & you can purchase them at reset2022.bigcartel.com!

Wednesday March 9, 2022 1:00pm - 2:30pm EST
TBA

Add-on Styled Shoots & Mentorships

3:00pm EST

Styled Shoots & Mentorships around Lexington

These are an optional add-on opportunity for your Reset Conference Experience. These are a conference favorite among attendees & you can purchase them at reset2022.bigcartel.com!

Wednesday March 9, 2022 3:00pm - 4:30pm EST
TBA

Add-on Styled Shoots & Mentorships

5:00pm EST

Styled Shoots & Mentorships around Lexington

These are an optional add-on opportunity for your Reset Conference Experience. These are a conference favorite among attendees & you can purchase them at reset2022.bigcartel.com!

Wednesday March 9, 2022 5:00pm - 6:30pm EST
TBA

Add-on Styled Shoots & Mentorships