We can’t wait to see you on March 7-9 in Lexington, Kentucky!  The main conference takes place on March 7/8 & the shoots and mentorships will take place on the 9th.  More details on the styled shoots & mentorships along with info on how you can purchase these opportunities will be released soon!

Please note our lineup and schedule is subject to change at any time.
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Monday, March 7 • 3:30pm - 4:30pm
Boosting Seasonal Revenue with Mini-Sessions - Your most valuable asset is your TIME!

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As a busy mom who had a full-time job, I was forced to find the best way to maximize my time while maximizing my profit. The answer: MINI-SESSIONS! Whether you're a family photographer who wants to grow your client base and serve families in an efficient use of your time or a wedding photographer who wants to boost your revenue seasonally when you aren't shooting weddings, mini-sessions are the way to go!

Key Points:
- How to structure minis to maximize time and profit (and how NOT to structure them)
- Planning ahead: Best times to offer minis + giving yourself time to market well
- Marketing by expanding your audience (can't just post to your facebook and instagram pages). We'll hit free marketing and paid marketing.
- Keys to shooting 15 minute minis (things like having a shooting workflow, preparing your clients beforehand, etc.)
- Having an excellent client experience with minis
- Up-selling: the key to maximizing profit (without IPS)

avatar for Rebecca Rice

Rebecca Rice

Rebecca Rice is a family photographer, educator, wife and mom living in Nashville, TN. She's a lover of mac-n-cheese, and you'll probably hear her students call her the "Queen of Mini-Sessions." She has a heart to equip aspiring and established photographers alike with the tools they... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
The Barn Ballroom