We can’t wait to see you on March 7-9 in Lexington, Kentucky!  The main conference takes place on March 7/8 & the shoots and mentorships will take place on the 9th.  More details on the styled shoots & mentorships along with info on how you can purchase these opportunities will be released soon!

Please note our lineup and schedule is subject to change at any time.
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Monday, March 7 • 3:30pm - 4:30pm
Publication Planning: Working with your Planner and Vendor Team to Maximize Exposure for Your Work

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 While the primary purpose of our work is providing amazing services to our clients, the entire vendor team benefits from publication and media exposure. It not only adds credibility to our work, but can also lead to further referrals. In this session, I will give practical tips and tricks to plan for publication in the wedding world. We’ll focus on pre-wedding planning to ensure the proper shots are taken, day-of things to be aware of, and post-wedding planning/production to maximize exposure. Publication doesn’t always mean being featured in print or getting a real wedding feature - social media and round-up articles can also be very effective. If you collaborate as a team ahead-of-time to talk about key details, address the publication strategy, and even work together on social media strategies, you can maximize the exposure of your events and curate what is shown from those events to attract your ideal future clients.

avatar for Tyler Speier

Tyler Speier

Tyler Speier is an event planner, designer, and florist based in Santa Barbara, California, designing and creating luxury events in California and across the globe.  His portfolio includes celebrity clientele, large corporations, and unique/organic/whimsical wedding designs, which... Read More →

Monday March 7, 2022 3:30pm - 4:30pm EST
Cask Classroom